These days, social media is king, and everything else is old school. If you’re not on TikTok (or whatever the next big thing is), why do you even bother? But there’s something to be said for creating original content and controlling your own platform.

At the titular panel, Scott Cox, J.D. Blackrose, John Peacock, Sean Burton, and moderator John Pyka helped validate a set of activities I spend a lot of my waking hours participating in.