Booktube: The World of YouTube Book Discussions

The booktuber world is right next door to the authortuber world — full of people talking about their to-read lists, the books they’re actually reading, and their own community. As opposed to us authortubers, talking about writing tips, writing progress, and apparently streaming virtual write-ins. Both are full of people passionate about books and wanting to talk about it on youtube.

In the titular panel at WorldCon, Stevie “Sablecaught” Finegan, Claire Rousseau (Books and Quills), Thomas Wagner (SFF180), Linnea Sternefält (RobotMaria133), and Brianne Reeves (BreeReadsBooks) shared with us their experiences being booktubers.

Why Youtube?

Everyone had their own path and reasons that led them to youtube.

For Claire, 5 years ago, her partner started a geeking out/gaming channel. After seeing how it went, and attending a convention, she wanted to get in on it too, but with her own hobbies. Thus, her booktube channel was born.

Linnea started as a blogger. She’d seen the English-language booktubers, but was worried there wasn’t a large enough audience in her native tongue. Then? She found the other european-vloggers and decided to try it anyway.

Bree had graduated from college and was underemployed. So, she got back to her love of books, found the community, and wanted to join the conversation.

Thomas had been doing traditional book reviews on http://www.sfReviews.net since 2001. He’d seen his gamer friends start up game vlogs and wanted to try, so he tried it — without even knowing the community was there! He’s found that reviews are a lot more personal when your face is attached to the words.

Common BookTube Videos

These booktubers wanted to talk about books on youtube, but what sort of videos are out there?

  1. Book Hall
    – A stack of new books that you’ve gotten.
    • Thomas called his a ‘mail bag’, because he didn’t know it was a thing
    • Bree loves watching these, but hates recording them
    • Linnae loves these
  2. TBR
    – Your to-be-read pile. What you’re planning to read in the coming week or month.
    • Claire loves these
  3. Wrap-up
    – Your end of the week/month where you talk about which books you actually got to, and what you thought about them.
    – Some people do a video for each book (like Thomas, with his traditional book review roots)
  4. Book discussions
    – Talking and analysing books. These come in many forms.
    1. Simple analysis
    2. Comparing the book to the movie
    3. Comparing and contrasting different books of a similar theme
  5. Top 5 Wednesday
    – Share your top 5 books in a given theme/genre

Getting Started on Booktube

Don’t be afraid to join in. You don’t need much to get started, and all of the booktubers out there started just like you, wondering why anyone would care what they think about books.

These are people who love reading and just want to connect with other fans. Just like you.

  1. All you need is a smartphone, a youtube account, and the internet
  2. Crappy videos are fine – talk to people and build community.
  3. Try to post on a consistent schedule, at least once a month.
  4. Audio is more important than video, look to upgrade that first.
  5. To upgrade your video, you can do it in phases
    1. Better microphone (like a Blue Snowball mic + pop filter)
    2. Better camera (like a logitech USB webcam)
    3. Better lighting (like umbrella lights)
    4. Video Editing (like VegasPro)
  6. Monetization.
    1. If you get big enough (4,000 view hours + 1,000 subscribers), youtube will let you monetize.
    2. Patreon may be a better way to get money, but you have to have something to offer people at the different tiers that people are interested in. And that often means bonus material.
      NOTE: Most monetized channels can pay for a coffee. Or, in a good month, start to recoup the money they spent on equipment.
      WARNING: In some countries, it is illegal to accept donations/ patronage without giving them something physical in return.

Joining the BookTube Community

Most of these tips are going to sound familiar if you’ve seen any of my other posts on joining other online communities.

  1. Subscribe to other booktubers!
  2. Comment on other booktubers!
    • Comment on what they’re discussing, be on topic! You might think a compliment like, “you’re pretty” is something everyone wants to hear. Instead? The booktuber is probably thinking you didn’t care about what they were discussing.
    • NOTE: If your comment is non-specific, just long enough that your name links back to your own channel, they can tell you’re just trying to use them to find followers. It’s rude and won’t win you any friends.
  3. Watch to the end! Many booktubers have bonus material there. Like booktube challenges, or requests for you to share your own links below (either for your channel or similar themed videos).
  4. As always, don’t be disappointed at slow traction. It takes a while to become an “overnight” success.

Booktubers to watch!

If booktube sounds up your alley or you’re already a fan, here are some people the panelists suggested to check out.

And, of course, they didn’t do it themselves, but I’m happy to plug them, our panelists:


Had you run into Booktube before?

Are you a booktuber yourself? Tell us how you got into it and share your link below!

As always, thanks for tuning in, and I’ll be back again next week with more panel notes. And maybe some ramblings on PitchWars, because it’s that time of year again.

The Future of Podcasting

Podcasting has had its ups and downs since it first started. The market is big, but there’s a lot of small fish out there and it’s hard to get noticed.

At the titular panel at Balticon53, Mark Redfield, Mike Luoma, Philippa Ballantine, Christiana Ellis, and Fred. G. Yost discussed where podcasting has been and what they hope and fear we’ll see in the future.

What Is Podcasting and Where Did It Come From?

Podcasting, for those who are unfamiliar, is the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device. Traditionally, these were audio-only, but some are on Youtube.

Caveat: I have a vested interest in this topic. The Anansi Storytime and other Legendsmith Productions I help voice are podcasts.

Technically, you could argue that my vlog is a podcast — especially since I’ve been considering downloading the mp3s and setting them up on a server…

Many podcasts grew out of the audio-dramas from radio of yesterday – and these really capitalize on the strengths of the format. Some grew out of blogs. Some grew out of traditional radio talk shows.

Podcasting gone through several phases:

  1. A ‘nerd’ thing
  2. OMG! Podcasts are everywhere!
  3. Yeah, podcasts. *shrug* They’re normal. Like TV.

Podcasting is more democratized than traditional media, but there is the fear that as it gets bigger, it will become more corporatized, regulated, and controlled. Like the internet.

Where Is Podcasting Going?

To the best of my knowledge, none of the panelists were time travelers or gifted with foresight, so all of these are clearly educated guesses, wishful thinking, and/or fears.

  1. There’s a lot of fan content – some image that will only grow
  2. There’s a feel that the podcaster ‘clubhouse’ was invaded by infomercials – but the money’s not there, so this may be temporary.
  3. Niche marketing (with big bucks) from corporations however, is a bigger concern and is competing with home-grown content.
  4. Corporations and old media are just porting stuff wholesale — this doesn’t always work. But they’re risk averse.
  5. Patreon is already helping support podcasters (or at least pay for a little bit of the equipment) — subscriber Podcasts are coming to other medias. Some are now on Luminary.
  6. It’s getting mainstream!
  7. The fear? A lot of the popularity is driven by obnoxious commutes. As self-driving cars become a reality while more and more companies have work-from-home policies, the audience might shrink.

Tips For Podcasters

  1. You need consistency
    • Publish regularly
    • Pick a tone/voice
  2. Don’t be generic — you’ve got to show your passion
  3. Don’t chase trends — grow your community
  4. Professionals having fun does better than a clean, polished lecture. (Where do I fit on that spectrum, peeps?)
  5. Don’t tie all of your media to one service
    • The host might change the rules and flush your content (Tumblr)
    • The host might decide you’ve violated copyright/decency/etc and delete your content.
  6. If you record a long segment, don’t be afraid to break it into sections! A part 1 and 2 can be good for driving more listeners to the earlier content they might have missed

Do you listen to podcasts? What sort of podcasts do you like?

What do you see for the future of podcasting? Did the panelists get this one right?

Improving Your Readings

From authors who are asked to read their own work at signings, to audiobook narrators, to podcasters, there are a lot of us out there who want — or need — to get better at readings.

At the titular panel, at Balticon 53, Tee Morris, Jean L Cooper, and Mike Luona shared their best tips.

6 Steps Toward Creating Character Voices

  1. Keep the character’s background in mind
  2. Use a key phrase to get into the character’s voice, to help with consistency
  3. Use your ‘normal voice’, (or something close to it), for the narrator and/or main character
  4. For opposite gendered characters, you can pitch up or down a touch, but don’t fake it
    • For some female characters, a breathier tone works, even if you don’t change the pitch
  5. Listen to how other actors present their different characters
    • For a fantasy accent — try combining 2 real world accents badly
  6. Avoid stereotypes!
    • For accents, if you can’t skip it — try acting classes or online videos but do these with a light touch

5 Tips For All Readings

  1. Practice cold-reading
    • Pick up a book at random and just reading a few pages!
  2. Hit the narration just as hard as the dialogue
    • Paint a mental picture with your voice
  3. Know when to pause
  4. When a phrase becomes a stumbling block, slow wayyy down.
    • If in practice — go over it very slowly, mouth it carefully, repeat it a few times, get that muscle memory in thereIf live — pause, mouth it to yourself, then try again
  5. Don’t be afraid to be dramatic – the audience builds off the energy you bring to the table. Feeling a little over the top is probably just right for most of us.

And one bonus tip, specifically for audio books:

  • If you can, read the book to yourself once ahead of time, marking all proper nouns, unfamiliar words/terms, and confirm pronunciation before beginning.

Any tips the panelists ran out of time to mention? Anything I got wrong?

What do you do to practice? Any toastmasters out there?


Creator Spotlight: Scooter Mann

  • writer, producer, voice actor, host, audio engineer, and showrunner!

Readers! Let’s give a good hearty welcome to Scooter Mann!


Scooter Mann is a writer, producer, voice actor, host, audio engineer, and showrunner.

Basically, he’s the person in charge of Legendsmith Productions. That’s the company that runs 3 different podcasts (Anansi Storytime – Fairy Tale / Folklore Radio Drama; Legendsmith – Show and Tell for Radio Dramas, plus some one-off stories; Geekcore Radio – Dedicated to introducing people to new weird music) and the Story Forge Network (right now that’s just those 3 podcasts, the plan is to add others they don’t wholly own later)

Scooter, thanks for agreeing to be here today. Most interviews start off with bios and such, and while I’ll get to that as always, let’s start with the important stuff!

If you could have any pet (real/fantasy/no-allergies/no worries about feeding it) what would it be?

Easily a phoenix. Such a pretty concept. It would really add something to meeting someone for the first time with a phoenix on your shoulder. Especially if it didn’t burn me alive. That would be an unfortunate end to pet ownership.

I wonder if it’s the beauty, the flash, the power, or the symbol of rebirth that appeals most to you.

What do you create and how did you get started?

I run Geekcore Radio mostly by myself, with some support from our audio engineers. Anansi Storytime and Legendsmith are group projects. In both cases I started off doing most of everything by myself, that being writing, editing, acting, some of the basics of audio engineering (I’ve only recently gotten into learning engineering).

I believe that no matter how big we grow I should be familiar with how to do each piece, if not just so I can know when something is done well or not.

These days, for the two Radio Drama style podcasts, I mostly manage, occasionally write, and do some audio engineering. Sometimes I get roped into directing or voice acting, but not very often.

I feel like the key, when you’re learning something new, is finding someone who knows that thing at a professional level, to at least show you what you’re doing wrong and point you in the right direction. The support of the creative community for Radio Drama / Audio Drama has been fantastic.

I suppose this is when I should let the readers know that I am one of your voices for these projects. Not all the time, but I love being a part and watching it grow and improve. You’ve come a long way and it’s been a great journey to be even the tiniest part of.

What do you like to read?

Lots of sci-fi, fantasy, modern fantasy, philosoph… You know what, I’ll give you some examples, that’s probably easier.

My favorite series currently are: The Dresden Files, The Iron Druid Chronicles, KingKiller Chronicle, and John Dies at the End (sorry, while I liked Harry Potter, not in my top series). Individual Books: The Way of the Peaceful Warrior, Blink, 4 Hour Work Week, and the Wonderbook (a book on methods of writing sci-fi/fantasy, it’s amazing, I highly recommend).

What a great selection, mostly right up my ally. I should probably finally check out that Wonderbook… you’ve recommended it to me more than once at this point.

Name one commonly accepted piece of audio drama/podcast advice that doesn’t work for you.

Have a regular schedule.

Having to keep a regular release schedule. A lot of people say this very often. I haven’t seen this to be as big of a concern with most of our traffic coming from apps where people subscribe then come back to it when a new episode comes out. With how long it takes to produce a given episode either we’d have 1 to 2-year gaps between seasons, wouldn’t be sleeping or would burn out trying to keep any reasonable release schedule (like one every 2 weeks or 1 a month).

It matters more to me that we produce high-quality material than getting it out there as soon as possible. I hope our fans understand.

With the way Anansi works, being a folklore radio drama, I can definitely see that being a binge-worthy sort of show. I wonder if Geekcore or Legendsmith might work better with a monthly schedule?

Name one commonly accepted piece of podcasting advice that they can pry out of your cold, dead hands.

Backups!

We have lost lots of older stuff while trying to make space for new stuff. Especially when your project can take several terabytes for a single season.

Make a backup directory somewhere for the things you’ve finished and are done with, in case you ever need to go back to it for whatever reason. Preferably not something in your house where you can lose it, but on the internet or in a safe somewhere.

Oh, and make sure you save and back up things you’re working on often. You never know when a computer could die losing hours upon hours of hard work.

Oh no! That’s super frustrating and definitely a major set-back. I’m sure most writers and digital artists would agree with that advice, too.

Shameless Self-Promotion time!

For one, all of our shows can be found at our website, but if you type in their names into a Podcast App they should come up pretty quick there too. I like Overcast and Podcast Addict, but the default apps that come with the iPhone and Android phones work great too! (Plus they’re simpler if that’s your preference).

  1. If you like Fairy Tales and Folklore acted out with SFX and fancy production, you’ll love Anansi Storytime (kids and adults). 
  2. If you want information on other Audio Drama / Radio Dramas out there or want to hear some of our stranger projects not related to Folklore, go check out Legendsmith
  3. If you’re finding you want to hear some music that very different than what you might hear on the radio and pretty weird in general (often somewhat nerdy), check out Geekcore Radio.
  4. I also have a few personal things out there, I’m on Twitter(@scootronic) and have a Facebook Page(@scootermannsweb) where I mostly either talk about projects I’m working on or share weird stuff I’ve found on the internet. We all love weird internet stuff, right?

YouTube Survival Guide

I know, I know. I’m a writer blogger, but I’ve got this YouTube channel thing, as an #authorTuber. So, when I saw this panel at Balticon53, I had to pop in and take some notes. I’ve blogged about my approach before, but these notes come from the experts!

Thanks to Rebecca Davis, Devin Jackson Randall, and JP Beaubien, moderated by Melissa L Hayden, I’ve got some validation for things I do, and some new things to try out.

YouTube Basics

How do you even START a YouTube channel?

If you have a gmail account, you’re already there — at least for personal use.

Why you might want a separate email and channel for your YouTube Channel

  1. Prevents hackers or trolls from easily interferring with your day-to-day accounts.
  2. Helps with branding.
  3. Because you can’t keep your subscriptions entirely private from the one you’re subscribing TO — and not all the YouTube channels you follow are likely to be on-brand.

How Private Can Your Activity Be?

  1. You can hide/show a lot of things from your feed, but on the individual videos/channels that you’ve responded to, your name is still attached. Such as:
    • likes
    • subscriptions
    • comments

Why You Might Want Your Activity Public

Just like with blogging, a good comment on another user’s blog can drive traffic back to your channel.

Plus? People like to support people who support them — the reciprocal nature of YouTube can be strong, especially among smaller YouTubers.

The “Rules” of YouTube

Before you start putting everything out there, you’ve got to know the rules.

Legally

  1. Copyright infringement check is mostly automated — a single report of infringement is a lot less “weighty”. (Thank you, trolls)
  2. You can get hit months later with an infringement charge — that results in your video getting removed — for sharing a Picture.
    • Typically, in this case, you can successfully argue that it is:
      1. Fair use
      2. Parody
      3. Education
  3. To avoid charges — video clips from movies/etc need to be a small percentage of your video.
  4. If you get 3 strikes in one year, your site is DELETED.

Why are copyright claims important?

1. If a property doesn’t protect their copyright material, then it enters into common use and their copyright holds no weight.

2. If your channel is big enough to be monetized, there are more restrictions on what you can share from other sources.

How DOES One Get Monetized?

The big question that a lot of YouTubers want to know.

CAVEAT: the rules are ALWAYS changing.

The big things you need to know:

  1. Over 1,000 subscribers
  2. 4,000 hours of watch time in the last year
  3. You get no payout until you’ve earned $100

If your content is tagged with a yellow dollar sign, it means some ads may not be appropriate for this video. In other words, you get fewer ads and less money.

I.e. Some key words, that are not listed anywhere, can lead to less visibility and ads. Experience has shown YouTubers that “corpse” is one of those words.

How To Monetize A Post If You Can

  1. There will be a “Monetization” tab in the YouTube creator studio
  2. You get to select where in your video the ad is:
    1. Preview
    2. Mid-video, 30 second, unskippable ad
    3. Ads at the end
    4. Pop-up ads

Where Do The Ads Come From?

By the time you have 20-30,000 followers, you’ll start getting propositions, although it might not be ads that you want. These days? It usually starts off with:

  1. Russian Ads
  2. Phone mobile games.

Where Do YouTubers Make Their Money?

It’s not from the monetization. Yes, they get some money from there, but that’s not where the salary-level YouTubers get paid.

Sponsorships are where it’s at. After you have about 70,000 followers, sponsorship offers will be coming in. Make sure it’s something that matches your brand and something you’re not embarrassed to tie your name to.

How To Find A Sponsorship?

Wait for them to come to you, unless you have a great pitch, for a company that is an excellent match for your channel. Don’t accept a sponsor you don’t believe in.

  1. The recommended way to handle a sponsorship is through an agency like socialBluebook.com.
  2. Typically, you’ll have a contract and a due date, with 2 business days for you to approve their ad. The contract is typically terms:
    1. Either X views in Y days
    2. Or you’ll have to show their ad again

YouTube is a Hussle

For people who aren’t monetized through YouTube or sponsors, there’s still ways to make money — if just to support your YouTube habit.

  1. Merchandise
  2. Patreon

Community Expectations

YouTube isn’t just screaming into the void. You want to have something to offer. You want to have a theme, so that subscribers know what to expect — not meeting expectations is the best way to lose followers and get down-voted.

  1. You need to have a personality! People watch videos because of the person, more than the information. They can probably get the information elsewhere.
  2. Building on that — you need to entertain the audience and have energy.
  3. Invest in a decent microphone (Audacity is a decent, free, voice editing software program)
  4. Manage the comments on your posts
    1. You can ban certain words
    2. You can shadow-ban: the user sees their comment, but no one else does.
  5. Watch and comment on other people’s videos. Especially in your niche:
    1. Your videos should appeal to their audience
    2. You can see what other people are doing in your niche
    3. You can see what’s overdone and what’s not covered
    4. And? If you’re posting on the topic, you’re probably interested in it
  6. CAVEAT: Don’t spam comments. “Nice post. Check out my site.” are obvious link spam and won’t get you far.
Image

Clearly, this is a high-level conceptual approach to YouTube. Where to start, the big copyright worries, some of the details about how monetization works, and community expectations.

Is there anything the panelists missed? Anything I wrote down wrong?And… is there anything you’d like to share about YOUR approach? Let me know in the comments below.

And? If you’re an #authorTube blogger, this is a call out for you to share your links below! I’d love to connect.