The booktuber world is right next door to the authortuber world — full of people talking about their to-read lists, the books they’re actually reading, and their own community. As opposed to us authortubers, talking about writing tips, writing progress, and apparently streaming virtual write-ins. Both are full of people passionate about books and wanting to talk about it on youtube.
In the titular panel at WorldCon, Stevie “Sablecaught” Finegan, Claire Rousseau (Books and Quills), Thomas Wagner (SFF180), Linnea Sternefält (RobotMaria133), and Brianne Reeves (BreeReadsBooks) shared with us their experiences being booktubers.
Everyone had their own path and reasons that led them to youtube.
For Claire, 5 years ago, her partner started a geeking out/gaming channel. After seeing how it went, and attending a convention, she wanted to get in on it too, but with her own hobbies. Thus, her booktube channel was born.
Linnea started as a blogger. She’d seen the English-language booktubers, but was worried there wasn’t a large enough audience in her native tongue. Then? She found the other european-vloggers and decided to try it anyway.
Bree had graduated from college and was underemployed. So, she got back to her love of books, found the community, and wanted to join the conversation.
Thomas had been doing traditional book reviews on http://www.sfReviews.net since 2001. He’d seen his gamer friends start up game vlogs and wanted to try, so he tried it — without even knowing the community was there! He’s found that reviews are a lot more personal when your face is attached to the words.
Common BookTube Videos
These booktubers wanted to talk about books on youtube, but what sort of videos are out there?
- Book Hall
– A stack of new books that you’ve gotten.
- Thomas called his a ‘mail bag’, because he didn’t know it was a thing
- Bree loves watching these, but hates recording them
- Linnae loves these
– Your to-be-read pile. What you’re planning to read in the coming week or month.
- Claire loves these
– Your end of the week/month where you talk about which books you actually got to, and what you thought about them.
– Some people do a video for each book (like Thomas, with his traditional book review roots)
- Book discussions
– Talking and analysing books. These come in many forms.
- Simple analysis
- Comparing the book to the movie
- Comparing and contrasting different books of a similar theme
- Top 5 Wednesday
– Share your top 5 books in a given theme/genre
Getting Started on Booktube
Don’t be afraid to join in. You don’t need much to get started, and all of the booktubers out there started just like you, wondering why anyone would care what they think about books.
These are people who love reading and just want to connect with other fans. Just like you.
- All you need is a smartphone, a youtube account, and the internet
- Crappy videos are fine – talk to people and build community.
- Try to post on a consistent schedule, at least once a month.
- Audio is more important than video, look to upgrade that first.
- To upgrade your video, you can do it in phases
- Better microphone (like a Blue Snowball mic + pop filter)
- Better camera (like a logitech USB webcam)
- Better lighting (like umbrella lights)
- Video Editing (like VegasPro)
- If you get big enough (4,000 view hours + 1,000 subscribers), youtube will let you monetize.
- Patreon may be a better way to get money, but you have to have something to offer people at the different tiers that people are interested in. And that often means bonus material.
NOTE: Most monetized channels can pay for a coffee. Or, in a good month, start to recoup the money they spent on equipment.
WARNING: In some countries, it is illegal to accept donations/ patronage without giving them something physical in return.
Joining the BookTube Community
Most of these tips are going to sound familiar if you’ve seen any of my other posts on joining other online communities.
- Subscribe to other booktubers!
- Comment on other booktubers!
- Comment on what they’re discussing, be on topic! You might think a compliment like, “you’re pretty” is something everyone wants to hear. Instead? The booktuber is probably thinking you didn’t care about what they were discussing.
- NOTE: If your comment is non-specific, just long enough that your name links back to your own channel, they can tell you’re just trying to use them to find followers. It’s rude and won’t win you any friends.
- Watch to the end! Many booktubers have bonus material there. Like booktube challenges, or requests for you to share your own links below (either for your channel or similar themed videos).
- As always, don’t be disappointed at slow traction. It takes a while to become an “overnight” success.
Booktubers to watch!
If booktube sounds up your alley or you’re already a fan, here are some people the panelists suggested to check out.
And, of course, they didn’t do it themselves, but I’m happy to plug them, our panelists:
Had you run into Booktube before?
Are you a booktuber yourself? Tell us how you got into it and share your link below!
As always, thanks for tuning in, and I’ll be back again next week with more panel notes. And maybe some ramblings on PitchWars, because it’s that time of year again.