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Booktube: The World of YouTube Book Discussions

/ Morgan Hazelwood / Leave a comment

The booktuber world is right next door to the authortuber world — full of people talking about their to-read lists, the books they’re actually reading, and their own community. As opposed to us authortubers, talking about writing tips, writing progress, and apparently streaming virtual write-ins. Both are full of people passionate about books and wanting to talk about it on youtube.

In the titular panel at WorldCon, Stevie “Sablecaught” Finegan, Claire Rousseau (Books and Quills), Thomas Wagner (SFF180), Linnea Sternefält (RobotMaria133), and Brianne Reeves (BreeReadsBooks) shared with us their experiences being booktubers.

Why Youtube?

Everyone had their own path and reasons that led them to youtube.

For Claire, 5 years ago, her partner started a geeking out/gaming channel. After seeing how it went, and attending a convention, she wanted to get in on it too, but with her own hobbies. Thus, her booktube channel was born.

Linnea started as a blogger. She’d seen the English-language booktubers, but was worried there wasn’t a large enough audience in her native tongue. Then? She found the other european-vloggers and decided to try it anyway.

Bree had graduated from college and was underemployed. So, she got back to her love of books, found the community, and wanted to join the conversation.

Thomas had been doing traditional book reviews on http://www.sfReviews.net since 2001. He’d seen his gamer friends start up game vlogs and wanted to try, so he tried it — without even knowing the community was there! He’s found that reviews are a lot more personal when your face is attached to the words.

Common BookTube Videos

These booktubers wanted to talk about books on youtube, but what sort of videos are out there?

  1. Book Hall
    – A stack of new books that you’ve gotten.
    • Thomas called his a ‘mail bag’, because he didn’t know it was a thing
    • Bree loves watching these, but hates recording them
    • Linnae loves these
  2. TBR
    – Your to-be-read pile. What you’re planning to read in the coming week or month.
    • Claire loves these
  3. Wrap-up
    – Your end of the week/month where you talk about which books you actually got to, and what you thought about them.
    – Some people do a video for each book (like Thomas, with his traditional book review roots)
  4. Book discussions
    – Talking and analysing books. These come in many forms.
    1. Simple analysis
    2. Comparing the book to the movie
    3. Comparing and contrasting different books of a similar theme
  5. Top 5 Wednesday
    – Share your top 5 books in a given theme/genre

Getting Started on Booktube

Don’t be afraid to join in. You don’t need much to get started, and all of the booktubers out there started just like you, wondering why anyone would care what they think about books.

These are people who love reading and just want to connect with other fans. Just like you.

  1. All you need is a smartphone, a youtube account, and the internet
  2. Crappy videos are fine – talk to people and build community.
  3. Try to post on a consistent schedule, at least once a month.
  4. Audio is more important than video, look to upgrade that first.
  5. To upgrade your video, you can do it in phases
    1. Better microphone (like a Blue Snowball mic + pop filter)
    2. Better camera (like a logitech USB webcam)
    3. Better lighting (like umbrella lights)
    4. Video Editing (like VegasPro)
  6. Monetization.
    1. If you get big enough (4,000 view hours + 1,000 subscribers), youtube will let you monetize.
    2. Patreon may be a better way to get money, but you have to have something to offer people at the different tiers that people are interested in. And that often means bonus material.
      NOTE: Most monetized channels can pay for a coffee. Or, in a good month, start to recoup the money they spent on equipment.
      WARNING: In some countries, it is illegal to accept donations/ patronage without giving them something physical in return.

Joining the BookTube Community

Most of these tips are going to sound familiar if you’ve seen any of my other posts on joining other online communities.

  1. Subscribe to other booktubers!
  2. Comment on other booktubers!
    • Comment on what they’re discussing, be on topic! You might think a compliment like, “you’re pretty” is something everyone wants to hear. Instead? The booktuber is probably thinking you didn’t care about what they were discussing.
    • NOTE: If your comment is non-specific, just long enough that your name links back to your own channel, they can tell you’re just trying to use them to find followers. It’s rude and won’t win you any friends.
  3. Watch to the end! Many booktubers have bonus material there. Like booktube challenges, or requests for you to share your own links below (either for your channel or similar themed videos).
  4. As always, don’t be disappointed at slow traction. It takes a while to become an “overnight” success.

Booktubers to watch!

If booktube sounds up your alley or you’re already a fan, here are some people the panelists suggested to check out.

And, of course, they didn’t do it themselves, but I’m happy to plug them, our panelists:

Had you run into Booktube before?

Are you a booktuber yourself? Tell us how you got into it and share your link below!

As always, thanks for tuning in, and I’ll be back again next week with more panel notes. And maybe some ramblings on PitchWars, because it’s that time of year again.

6 Things I’ve Learned By Attending Book Launches

/ Morgan Hazelwood / 2 Comments

This week, I managed to go to the book launch of “Struggling With Serendipity“, a memoir from a blogger I’ve been following for 3 years.

In the past, I’ve made it to book launches at conventions (The Perils of Prague and TV Gods) and I volunteered at the book launch of The Cursed Child (mostly because I missed the original Harry Potter launch parties and wanted to see what one might have looked like).

I’ve attended book signings — for authors AND web comic artists. And while lower key, these have some overlap.

Some were book signings with a reading first, some were book signings with actors and performances, some were open room parties with snacks and a credit card machine if you wanted to buy, and some were fun and games with the books off to the side, waiting for you to feel obliged to at least check out the reason for the event.

No two launch parties have been the same, but there are usually some overlaps.

1 – You Need To Advertise

If people don’t know it’s happening, they can’t come.

2 – Pick A Good Location

Pick a location that will appeal to your audience (and a good time of day)

  • If the story is based in your hometown, you’re going to have some local appeal there.
  • If your fanbase is full of people who love conventions, have your book launch at a convention.
  • If your book is for kids, have it at a kid-based festival, where they’re already going. Or at a school book fair.

3 – Be Prepared To Extrovert

If you can’t do it all yourself, bring backup. You want to be able to welcome people in, or call bypassers over (in a friendly, but not aggressive manner. Especially in a dealers’ room, you don’t want to tick off your neighbors).

You want to put out a warm and welcoming atmosphere that makes people comfortable asking the question, “so, what’s your book about?”

And?

You’ve got to be able to answer that, in one sentence or less, in such a way that more-people-than-not will want to know more.

4 – Do Something

You can’t just show up with a book, at a book launch, and expect to sell. Otherwise, you might as well just be a seller. What makes this a LAUNCH?

You can have free snacks or cake! You can have swag (magnets, bookmarks, etc).

You can have a raffle for a free copy!

You’re probably going to want to read an excerpt from your novel. Have a section — preferably near the beginning if it’s a novel — that requires minimal explanation. Best are scenes with dialogue, world building, and maybe even some action.

If you’re selling your book, be sure to offer to sign it! Maybe even personalize it. [If there’s a huge crowd, have paper for people to write their names on, so you can spell them right].

5 – Bring Your Friends and Family

Some of you might have the mistaken impression that your friends and family aren’t ‘real’ fans, they’re obligatory fans, and that you have to have strangers there to endorse you.

LIES!

People are busybodies and herd animals. If we hear someone else being excited about something, we’ll probably take a look.

I’ve seen book signings, down around the corner from the actual event, where fans had trouble finding them. If you’re sitting quietly at a table, people might not realize something’s going on.

If I had nightmares, I’d have them about book signings where no one shows up.

So? Bring your own party!

Either you have company while you’re stuck at a table. Or you have enthusiastic fans who can talk you up and run for drinks, pens, and your backup box of books.

Let your friends and family fete you! But if it’s open to the public, make sure you’re welcoming, without a cliquish vibe.

6 – Bring Your Own Supplies

Make sure you have everything you need!

  • A box of your own books (small or large, you should at least have some on you)
    • Even if your book launch is at a bookstore, sometimes the shipment doesn’t come in. Sometimes, they sell out. Having backup helps keep things less stressful for everyone.
  • Quick drying pens (or markers — whichever you prefer). With backup ones, in case one dies.
  • Business cards

Next? Things that can make a book launch go better

  • Swag – bookmarks, postcards, pens, magnets, whatever
  • A banner and/or table cloth
  • A candy bowl (for guests) — they usually feel obligated to at least HEAR your pitch if they snag a chocolate
  • Your own drink and snack — talking is thirsty work.

Plus, if you’re doing your own sales:

  • A decent amount of change for the standard ATM $20
  • A credit card reader
  • A spare battery pack for your phone

As you should know, I’ve never actually held my own book launch, I’ve just been taking notes from those I’ve made it out to.

I like to attend the book launches for people I know or read. I want to encourage them! And… I want some good karma saved up for when it’s my turn.

If you’ve attended — or HELD! — a book launch, let me know!

What do you like?

What do you hate at book launches?

The Reward For A Job Well Done…

/ Morgan Hazelwood / 6 Comments

In my day job, I’d been working hard on a project for nearly a year, but turned the last of my work in back in December. Then, all I could do for that project was wait for everyone else to be done with their part. Tuesday, we had a big, milestone test, and it passed. But? It’s far from done.

But, my day job isn’t the only place where that happens, my writing works the same way.

I work hard, polish it up so it passes my own tests, and then I send it off to beta readers, or critique partners, or agents. I wait… maybe not-so-patiently for my writing to pass their ‘tests’, and then I hear back (or pass the no-answer-means-no-thank-you deadline).

So far, my responses have been positive — or at least neutral.

No one has told me my writing sucks and I should stick to reading. But? They all have ideas for improvement. Ways for my work to get better, for the plot to flow more naturally, to give the emotional core of the story a greater impact, to make the setting and main character something that an agent can connect with and draw them in.

Both of my projects already have a form, a function, and a shape. Now, it’s time to really see what I can turn them into.

This coming year is a year of revision for me. Taking rough manuscripts and turning them into a polished form. Rough stone to elegant statues.

Where are you with your projects? Are they still ideas and raw material?

Or are you ready to polish them ’til they shine?

New Year’s Resolutions: Dusting off my shelved manuscripts

/ Morgan Hazelwood / 2 Comments

As January firmly establishes itself, this might seem a bit late for a resolutions post, but I always planned to take January off from writing and relax some, so you haven’t missed anything.

For me, this is going to be a year of reading, revision, and reflection.

Blogging/Vlogging

I’ve got such a lovely streak going here, I’d hate to break it. So, I’ll continue putting out a new blog/vlog every Thursday on writing tips or writerly musings.

When I have them lined up, I’ll be sharing Author Spotlights or Query Corners on Tuesdays.

Plus, I’m contemplating maybe a picture post on the weekends. I’m debating if Saturday or Sunday is better. Suggestions?

Reading

They say one can’t be a writer without reading. And, finding out what’s new and good in your genre is research, right? Although, that doesn’t mean I won’t do plenty of ‘for fun’ reading.

My goal is to read 26 books this year, one every other week on average. (Although, I tend to read in binges.) I’m looking at taking breaks from writing to focus on downtime and reading in January, March, May, and July. And I hope that planning intentional breaks will help fight the feeling of being on a never-ending treadmill, where I fail if I let myself take a break.

So far? I’ve read a couple romances and all 4 books in Charlie Holmberg’s The Paper Magician series. I think I’m off to a good start.

Revising

I’m sitting on a backlog of 4 manuscripts in various states — mostly collecting dust. It’s time to fix that.

I got some great feedback from a critique partner back in November for Manuscript #1 (a secondary world young adult fantasy), but it was kind of a bitter pill to swallow. I have been brainstorming and messaging with the critiquer on ways to fix it. But I took December and January off, partially sulking, partially trying to figure out how to solve the issues mentioned. I’m going to let the ideas percolate a bit more and plan to hold off until February before implementing my fixes.

Then, in April, I’m going to pull out MS #2 — the sequel to MS #1.

In June, I’m going to pull out either MS #3 (my gender-bent Robin Hood) or MS #4 (my middle-grade contemporary fantasy, where the more you connect with what you read, the more your world shifts to be like it… physically!)

Querying

Once MS #1 has been revised, again, I’m marching into the query trenches once more.

Starting in March, I intend to send out 3 queries a week for 4 months, unless I get an R&R. If it goes no where, I’ll contemplate edits in August.

Beta Readers

I’ll be reaching out to beta readers as I wrap up my revisions on MS #2 (May) and MS #3 or #4(July).  Readers for MS #2 will, by necessity, be people who have beta read or critiqued MS #1, but for the others, I’m open to a small pool of new readers.

I like to keep my beta reader pool to no more than 8 readers, typically from different backgrounds. I usually give them separate copies, so that their feedback won’t influence each other.

If my Alpha reader’s schedule permits, I’ll send my manuscripts to her for quick feedback, but otherwise, these may just go straight to my beta readers.

In August and September, I’ve blocked time to incorporate the feedback — at least for MS #2. And perhaps, some updates for MS #1 (either as query feedback suggests, or to better set up MS #2’s plotting).

Conventions

I intend to hit Balticon again (May) and WorldCon (August) in Dublin (!!). I submitted to be a panelist at Balticon… but after they’d already started sending out panel invites, so I may have been too late there. We’ll see. (Keep your fingers crossed!)

Writing

Hmmm, there’s very little actual writing on this project plan, but sometimes, that’s how the cookie crumbles. Besides, I’ve been assured that editing and revising and brainstorming ARE part of the writing process.

Plus? I don’t have a big idea pushing on me right now.

That said, I intend to do OctPoWriMo again — writing a poem a day for all of October. And then NaNoWriMo.

If I don’t have an idea by then, I’ll do a rebel NaNo and revise whichever manuscript hasn’t been touched.

And that’s my plan for the year. If you got a little lost, here’s the plan in chart form.

I’ll be focusing on reading every other month until the last quarter, revising most of my backlog, querying, a couple conventions, and a bit of writing.

What does your plan look like for 2019?

Did you build in flexibility?